Copywriter (Personal Branding)

Kuy Studio 0.0 - Head Office, Malang

Responsibilities

Develop content plans to build and strengthen personal branding.
Create content ideas and concepts based on the owner's character, expertise, personality, and positioning.
Conduct research on trends, topics, audiences, competitors, and content references.
Define relevant content pillars, communication angles, and storytelling approaches.
Write scripts, hooks, storylines, captions, and copy for various content needs.
Develop relatable and engaging storytelling while staying authentic to the owner's personality.
Turn the owner's ideas and experiences into compelling and valuable content.
Adapt communication styles and copywriting to platforms such as Instagram, TikTok, and YouTube.
Ensure all content aligns with the personal brand's voice and positioning.
Monitor content performance and provide insights to improve future content ideas and strategies.

Minimum 1–2 years of experience as a Copywriter, Content Planner, Social Media Specialist, Content Strategist, or in a related role.
Ability to write natural, engaging, and easy-to-understand content.
Ability to turn simple ideas into compelling content.
Understanding of content pillars, content strategy, and basic content performance metrics.
Familiarity with Instagram, TikTok, and YouTube.
Ability to work closely with the owner to explore stories, experiences, insights, and personality as content material.
Strong communication skills, creativity, proactiveness, and curiosity.
Ability to work quickly, adapt to changes, and meet deadlines.
Willing to work onsite in Malang